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The Generosity Network is the essential guide to the art of activating resources of every kind behind any worthy cause. Philanthropist Jeff Walker and fund-raising expert Jennifer McCrea offer a fresh new perspective that can make the toughest challenges of nonprofit management and development less stressful, more rewarding—and even fun.
Walker and McCrea show how traditional pre-scripted, money-centered, goal-oriented fund-raising techniques lead to anxiety and failure, while open-spirited, curiosity-driven, person-to-person connections lead to discovery, growth—and often amazing results. Through engrossing personal stories, a wealth of innovative suggestions, and inspiring examples, they show nonprofit leaders how to build a community of engaged partners who share a common passion and are eager to provide the resources needed to change the world—not just money, but also time, talents, personal networks, creative thinking, public support, and all the other forms of social capital that often seem scanty yet are really abundant, waiting to be uncovered and mobilized.
Highly practical, motivating, and thought provoking, The Generosity Network is designed to energize and empower nonprofit leaders, managers, donors, board members, and other supporters. Whether you help run a multimillion-dollar global nonprofit or raise funds for a local scout troop, PTA, or other community organization, you’ll learn new approaches that will make your work more successful and enjoyable than ever.
- Sales Rank: #47596 in Books
- Published on: 2013-09-24
- Released on: 2013-09-24
- Original language: English
- Number of items: 1
- Dimensions: 9.50" h x 1.09" w x 6.40" l, 1.10 pounds
- Binding: Hardcover
- 304 pages
Review
“This is a brave and important book, a book that dares to turn fund-raising from ‘us and them’ into ‘us.’ I hope everyone who cares about a worthy cause will read these ideas and put them into action.”
Seth Godin
Author of The Icarus Deception
"For everyone who seeks true partnership with others, The Generosity Network has lessons on the practice of relationship, dialogue, and the deep connections that energize people and communities to turn visions and passion into reality and results."
Scott Kriens
Chairman, Juniper Networks
Director, 1440 Foundation
“For decades, Jennifer McCrea and Jeff Walker have been guiding and advising the leaders of many of today’s most effective nonprofit organizations (including mine), in fields ranging from poverty relief and education reform to healthcare, the arts, and the environment—with truly impressive results. What a blessing that they’re now making that same wealth of insight available to all of us through The Generosity Network.”
Quincy Jones
Musician, composer, producer, arranger, conductor
“No one knows the art of fundraising, from both sides of the table, like Jennifer McCrea and Jeff Walker. In a time that demands new thinking and innovative approaches to fundraising, I’m delighted they’ve now made their unparalleled wisdom and call to action available in the form of this wonderful, invaluable book that promises to transform what it means to be a nonprofit leader and partner."
Teri Schwartz
Dean, UCLA School of Theater, Film and Television
"Like strong and caring friends, Jennifer and Jeffrey encourage us to look inside ourselves, ask the tough, deep questions that reveal our limiting thoughts, beliefs and habits and then give us wise and practical counsel on how to change course. Be courageous enough to trod this internal trail and you will unleash your own potential, transform your organization and change the world."
U.S. Congressman Timothy Ryan
“Of the many important insights this book brings to fund-raising, the most important is that networks undergird all social undertakings, and along networks flow talent, connections, wisdom – and funds. This book is about successful organizations, and the different forms of success, including fund-raising, reinforce one another.”
Teresa A. Sullivan
President, University of Virginia
“In today’s troubled world, the work of nonprofit organizations is more urgent than ever. That’s why the ideas in The Generosity Network are so important. Whether you mission is to save the planet—or just make your little corner of it a whole lot better—you can’t afford to ignore this marvelous new book.”
Goldie Hawn
Academy Award winning actress and producer,
Founder of the Hawn Foundation
"Jennifer McCrea is a force of nature and one of the few people I know that actually enjoys asking people for money. She and Jeff Walker have provided an incredibly rich and valuable resource for those out there struggling to raise money for important causes."
Scott Harrison
Founder and CEO, Charity Water
“Along with Sex and Religion, Money is one of the Great Unmentionables. It makes people nervous and brings up visions of power, property, and ownership, and all the crud around it makes raising money especially difficult. This book teaches us how to lighten up, to peel away all that scuzz from both ourselves and the job in hand. Connecting people for a higher goal turns a fundraiser into a dating agency for world changers. It's wonderful to see, in a world full of horrors, that compassion and generosity have found such effective allies as Jennifer and Jeff . . . !”
Peter Gabriel
Musician
"Jennifer and Jeff have captured the great joy of fundraising. Their book will prove to be inspirational to many volunteers and staff."
Suzanne Helm, Vice President of Development, Council on Foreign Relations
“No one knows the art of fundraising, from both sides of the table, like Jennifer McCrea and Jeff Walker. They have personally guided me through this process and this book only adds to the wealth of knowledge they have shared with me over the years. I’m delighted they've now made their unparalleled wisdom available in the form of this wonderful, invaluable book.”
Barbara Bush, CEO, Global Health Corps
“So heartened to see these true fundraising sages sharing their distinctive approaches with a wider audience. Three elements make The Generosity Network remarkable: the core partnership approach (we’ve all heard it, but they embody it); the importance of genuine self-reflection regarding your own attitudes about money, wealth, and giving before soliciting others (which nobody talks about and is such a fundamental and enlightened starting place); and the spiritual element to fundraising (which is central to all real giving). I’m not only a better fundraiser, but a far better person from having learned from them.”
Laurence Jahns, Senior VP Advancement, Robin Hood Foundation
"Jennifer McCrea and Jeff Walker have written a seminal new chapter in the history of the fundraising profession. The Generosity Network exponentially broadens the dynamic range of the profession. It will make fundraisers weep with ecstasy at being understood. It will transform the entire way those looking to hire them think about what they should be looking for. It elevates the profession from the province of begging to realms of joy and artistry. Why should tech entrepreneurs be the ones having all the fun? Is it possible that raising the funds to end malaria or cure breast cancer could be every bit as fulfilling as building the first electric car company? The possibility has never before been considered. It has now."
Dan Pallotta, author, Uncharitable
About the Author
Jeff Walker, former chairman of the global private equity fund CCMP Capital, serves on the boards of New Profit, Berklee College of Music, the Morgan Library, the Millennium Development Goals Health Alliance, and other nonprofits. He has been an executive-in-residence at Harvard Business School and a lecturer at Harvard Kennedy School for nonprofit leadership.
Jennifer McCrea, a twenty-five-year fund-raising veteran, is a Senior Research Fellow at the Hauser Center for Nonprofit Organizations at Harvard University, where she leads the course in exponential fund-raising. She has worked with a diverse group of nonprofit organizations, including Millennium Promise, Acumen Fund, DonorsChoose.org, Grameen America, Teach for America, and many others.
Karl Weber is a writer and editor, specializing in topics from business and social issues.
Most helpful customer reviews
30 of 31 people found the following review helpful.
From Tin Cups to True Partnerships - Turning "Development" Upside Down
By Nick
OK. Let me be honest. I started on this journey pretty skeptically. As founder of a new nonprofit (Blue Engine) I was nervous about raising funds and didn't believe that these kinds of lessons could be taught in a conference, let alone a book. I was wrong, on both counts.
The Generosity Network is a practical story, intuitive, sensible, and narratively compelling; it also, somehow, manages to signal an underlying philosophy about how we might live fuller lives. Yes, I just wrote that, with a straight face.
The more I think about the lessons here, the more I realize that Jeff and Jennifer have crafted a handbook for how we might develop more real, authentic partnerships with one another, partnerships that keep meaning at the center of each and every encounter while exchanging multiple sources of value (energy, commitment, expertise, finances, fears, hopes...) in the process of building something big - something that could not become 'real' without both sides pitching in and getting neck-deep. This is the opposite of tin-cup supplicancy - it's about having fun, believing in the power of ideas, and coming together to make things happen.
Am I biased? Big time. The ideas have changed how I think about / practice leadership at Blue Engine, including how I train my staff, how we think about growing our network of partners, and how I approach every new partnership. If you're in the early stages of building an org, this is a must read. If you're training your development and communications staff on how to become more effective in their jobs - buy this book for them. If you're a philanthropist looking to upend some of your expectations for why partnerships work vs. stall, this could (?) challenge your worldview. And if you're a cagey veteran / experienced in this field and have thoughts that challenge the ideas presented here - CALL ME - I'd love to learn more.
I look forward to seeing what kind of traction builds from here. To quote my man Ron Burgundy, this is kind of a big deal.
10 of 10 people found the following review helpful.
This book rocks!!!
By David Wish
Fundraising is the engine that enables nonprofits to fulfill their important missions and yet fundraising is something that is profoundly misunderstood by so many people. I say this as someone who has been in the nonprofit field all my life. The authors of this book do a fantastic job of deconstructing traditional models of philanthropy. They get to the very heart of what giving is all about. Fundamental questions such as "Why do people give?" and "Why do people choose a life of service?" are rarely asked and yet they are central to what drives so much charitable work. This book helped me to tear down the artificial walls I had constructed in my own mind around "funders" and "practitioners" and gave me a different vantage point from which to move forward in my work. The authors take on this subject is nothing short of a paradigm shift and one that is sorely needed in order for service organizations to reach their fullest institutional potential and for the people who staff and fund those entities to reach their fullest personal potentials. This is the self-help book that every "donor" and "doer" has been waiting for, whether they realize it or not. The step by step, practical tools and insights furnished on its pages are a revelation that erase artificial divisions that keep resources from flowing to where they are needed and will forever change for the better the work of anyone and everyone who seeks to make our world a better place. This book is a new classic, a must read and a simple direct guide for how to change the world. And who doesn't want to change the world?
8 of 8 people found the following review helpful.
A Whole New Perspective on Fundraising
By Colleen Turner
The Generosity Network was a thought-provoking book that gave me a whole new perspective on fundraising,from the transactional act of writing a check to the transformative act of guiding donors to look inside themselves and discover what they truly care about, as part of their personal journey to a more meaningful existence.
If the thought of fundraising raises your anxiety level because you equate it to selling something to somebody who really doesn't want to talk to you, this book is a must-read. You aren't selling something to somebody; you are helping people give as a means to self-discovery and enabling them to contribute to a dream. It is wonderful to see the gleam of excitement in the eyes of donors who are learning amazing new things about themselves through the experience of giving. Fundraising is much more than the act of asking for money; it is a personal invitation to join you in making a difference in the world.
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